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The Paralympic Truth
Television & Web-Based Advertisement
The advertisement visually inspires the audience by showcasing real-life stories of Paralympic athletes who made unethical decisions in their career, highlighting what the consequences of their actions are and how this will damage them forever.
Watch it here!
He trained to inspire the world, but chose a shortcut instead. Witness the rise, the fall, and the truth behind cheating in the Paralympics.
“The jokes were on point, but the message hit harder. A clever way to get people thinking.”
Lorenzo Zuriel Reybuenan, Philippines
Promotional Flyer
Our impactful television & web-based advertisement sheds light on the real consequences of unethical behavior in Paralympic sports. Through humor and emotional storytelling, it challenges viewers to reflect on the cost of cheating and the importance of fairness and integrity.
Script & Outline
Introduction
Victor will be featured as a Paralympic Player
Victor took an enhancer to cheat before the game
Victor is currently playing in Paralympic sports
Victor won a medal and everybody is cheering
Victor is packing up, but he dropped his enhancer
Climax
Ritika picked up the enhancer that Victor dropped
Ritika told the authority (Neelam) that Victor cheated in the game
Victor is currently having a party
Then medal was taken away by the authority (Scene is all gray)
Victor would be smiling then he would be suddenly sad
Closing Remarks
And then for closing, April will say,
“Support Integrity. Support Paralympic Sports.”
Recording Plan.
We recorded the television & web-based advertisement with a strong concept and humor. Discover how sweat and passion created a message of truth.
Schedule
Wed, April 2 (12:15-3:30 PM)
Location
Lambton College Small Gym
Hardware Equipment
iPhone 15 Pro Max
Software
Capcut in Desktop
Video Editor
April Micah Esteron
Listener Feedback Survey
What do the numbers say?
These feedback help improve the products for further iterations.
